Privacy Policy

Optimization Up ("we", "us", or "our") operates Markifact, a marketing workflow automation platform. This Privacy Policy explains how we collect, use, and protect your information when you use our service.

Information We Collect

At Markifact, we value your privacy and are committed to ensuring the highest level of confidentiality and security for your information. Here's what you need to know about the information we collect when you use our Service:

1. Account Information: When you create a Markifact account, we collect your name and email address. This information is essential to personalize your experience and enable various features of the Service.

2. Integrations: As you connect your marketing platforms with our Service, we collect information that you provide, including details about the platforms you're connecting and their associated data. This data is necessary to provide you with accurate analytics, reports, and insights. For data collected through Google APIs, we adhere to Google's API Services User Data Policy, including the Limited Use requirements. See our Google API usage section below for more details.

3. Usage Information: To help us understand how you interact with our Service and improve your user experience, we collect information about your usage. This includes log data, device information, and other data related to your activities within our Service.

4. Workflow History: We temporarily store your workflow execution history based on your subscription plan (3-30 days). We do not permanently store data from your connected platforms.

5. Payment Information: If you choose to subscribe to our paid plans, we collect billing information such as your address. Your payment card details are handled securely by our payment processor, Stripe, and are never stored on our servers.

How We Use Your Information

We use the information we collect to:

1. Provide, Maintain, and Improve the Service: We use your information to deliver the services you request, maintain your Markifact account, and continuously enhance your experience with our platform. This includes optimizing workflow performance and ensuring service reliability.

2. Respond to Your Requests: Your information enables us to address customer service inquiries, provide technical support, handle account-related questions, and resolve any issues you encounter while using our platform.

3. Communicate with You: We use your contact information to send important service updates, share product announcements and new features, provide relevant educational content, and deliver promotional materials (with your consent).

4. Analyze and Monitor Usage: We utilize analytics tools to understand how users interact with our platform, track service performance, and make data-driven improvements to enhance your experience.

5. Ensure Security and Compliance: We process your information to protect against fraudulent activities, maintain platform security, comply with legal obligations, and prevent unauthorized access to your account and data.

Authentication And Authorized Data Access

User authenticates with the 3rd party provider such as Google account. Upon authentication, user allows the application:

1. Associate user with personal info on Google
2. See user's personal info, including any personal info user made publicly available
3. View user's email address

Email address and other credentials of authenticated user, are encrypted and stored in the database of the application, within infrastructure of Google. This can be used to restrict or fully block the service for a particular user in case of the breach of the terms of use. User's authentication credentials can be deleted upon the request.

Revoke Access to Your Google Account

To remove access of the application to your account, you can do it directly in your Google account by following this link: https://myaccount.google.com/permissions‍

Google API Services User Data Policy

Google API Services Disclosure

Markifact's use and transfer of information received from Google APIs adhere to Google API Services User Data Policy, including the Limited Use requirements. We recommend reviewing Google API Services User Data Policy to better understand their practices.

Use of Google API Services Data

When you choose to connect various Google services to Markifact, we require specific permissions to fetch and display data for your interactive queries. Below are the permissions required for each Google service:

• Google Analytics: https://www.googleapis.com/auth/analytics.readonly
• Google Ads: https://www.googleapis.com/auth/adwords
• Google Search Console: https://www.googleapis.com/auth/webmasters.readonly
• Google BigQuery: https://www.googleapis.com/auth/bigquery

You have full control over which services you connect to Markifact. You can choose to integrate any combination of these services or none at all, based on your specific needs.

Third-Party Integrations and Data Sharing

When you create workflows in Markifact, you can connect various third-party marketing and business applications. Each integration requires specific permissions to access and process data necessary for your workflow automation.

Data Processing and Access

1. Real-Time Data Processing: We only access and process data from your connected applications during workflow execution, authorized automation tasks, and when generating requested analytics and reports. Our platform operates on a no-storage principle, meaning we don't permanently store any data from your connected applications.

2. Workflow Execution Logs: While we don't store your application data, we temporarily retain workflow execution logs. The retention period varies based on your subscription plan, ranging from 3 to 30 days.

3. Integration Permissions: When connecting a third-party application, you'll see a clear list of required permissions before authorization. You maintain full control over which applications to connect and can revoke access at any time through your dashboard.

4. Security Standards: All data transfers are protected using industry-standard encryption and OAuth 2.0 authentication where available. We never share access tokens between different user accounts and automatically manage security credential updates.

Managing Your Integrations

Your dashboard provides complete visibility and control over your integrated applications. You can view all connected services, monitor their current status, and manage permissions directly from your account settings.

Each integration follows strict security protocols and adheres to the respective service's privacy policy. We respect data residency requirements and can provide detailed information about specific integration's data handling upon request.

We maintain transparent communication about any changes to integrations, including regular security updates and performance improvements. You'll receive notifications about any significant changes to integration requirements or capabilities.

Data Flow Between Integrations

When you create workflows that connect multiple services, data flows between these integrations to achieve your automation goals. Here's how data sharing works in Markifact:

1. Cross-Integration Data Flow: When you create a workflow that combines multiple services (like analyzing Google Analytics data with AI), data moves securely between services only during workflow execution. For example, when you use OpenAI to analyze your Google Analytics data, the selected analytics metrics and dimensions are processed through OpenAI to generate insights. You can read more about AI integrations in the next section.

2. Temporary Data Exchange: Data sharing between integrations is temporary and happens only during workflow execution. After your workflow completes its task, we don't retain any data exchanged between services except for execution logs as specified in our retention policy.

3. User-Controlled Data Sharing: You have full control over which data points are shared between services. Through our workflow builder, you explicitly define what data from one service can be accessed by another. For example, you can specify exactly which metrics from Google Analytics should be analyzed by AI services.

4. Integration Privacy Boundaries: Each service integration maintains its own privacy boundaries. When you connect multiple services, you should review each service's privacy policy to understand how they handle data. For instance, when using OpenAI to analyze your Mailchimp campaign data, both services' privacy policies apply to their respective parts of the workflow.

5. Secure Data Transfer: All data sharing between integrations occurs through encrypted channels. We ensure that data moving from one service to another (such as from Google Ads to Claude AI for campaign analysis) remains protected throughout the entire process.

6. Google API Data Sharing: When you choose to share Google services data with other integrations:

   • You explicitly select which Google Analytics metrics and dimensions to include in your workflows
   • You specifically choose which Google Ads campaign data to analyze or process
   • You determine which Search Console metrics to incorporate
   • No BigQuery data is shared without your explicit configuration in the workflow builder
   • All data sharing activities are logged for transparency
   • No data is used for generalized/non-personalized AI/ML model training

We recommend carefully reviewing your workflow configurations to ensure you're comfortable with the data being shared between different services. You can modify or disconnect any integration at any time through your workflow settings.

AI Integration Services

We integrate with leading AI providers including OpenAI (ChatGPT), Google (Gemini), and Anthropic (Claude) to enable AI-powered workflow automation. These integrations are optional and work similarly to other third-party integrations in Markifact, with strict controls ensuring your data's privacy and security.

Data Processing and Google Workspace API Usage

We explicitly affirm that data processed through our platform is NOT used to develop, improve, or train generalized AI and/or ML models. This applies to all data, including but not limited to Google Workspace API data. Our platform is designed for real-time workflow automation only, with all third-party AI services explicitly configured with settings that prevent any training on the data processed through them. We maintain documentation of these configurations and regularly audit compliance.

When combining Google services with AI features, we maintain strict control over data processing and sharing. You have complete control over exactly which data points from Google Analytics, Google Ads, BigQuery, and Search Console are shared with AI services. For example, when you want to analyze campaign metrics, performance data, or conversion tracking, you specifically select which of these elements to include in your workflow - no data is shared without your explicit selection.

Each workflow requires you to actively choose which data points to process with AI services. Nothing is shared automatically or by default. Every AI interaction is documented in comprehensive logs that show exactly which data points were processed based on your specific selections. You can review these logs at any time to see precisely what data was shared and how it was used.

All third-party AI providers integrated with our platform are strictly configured with no-training settings, ensuring your data is never used to improve or train their models. These configurations are regularly audited and documented to maintain compliance. You maintain full control over your data sharing choices and can modify them at any time through your workflow configuration. We encourage you to review each AI provider's privacy policy before incorporating their services into your workflows.

AI Service Usage and Control

Your data is processed in real-time during workflow execution, and we don't store prompts or responses beyond the standard workflow execution logs retention period. When data is transferred to third-party AI tools, we ensure:

• Data is used solely for real-time processing of specific user workflows
• No data is used for generalized/non-personalized AI/ML model training
• All transfers comply with Google Workspace API User Data Policy
• Processing is limited to explicit user-authorized workflow operations

Cross-Integration Data Sharing

For workflows that combine multiple services, including Google services, all processing occurs in real-time and is limited to your specific workflow requirements. We maintain comprehensive logs of all data processing activities and regularly audit compliance with Google's policies.

All core functionality remains independent of AI features, and you can use Markifact without enabling any AI services. We encourage you to review each AI provider's privacy policy before incorporating their services into your workflows. You maintain control over which data points are shared and can modify these settings at any time through your workflow configuration.

User Consent and Agreement

When registering for Markifact, we require your explicit consent regarding our data handling practices. During the sign-up process, you must actively acknowledge your understanding of:

1. Data Collection: How we collect and process your information

2. Data Sharing: How we share data with integration partners and service providers

3. Privacy Practices: Our overall privacy and security measures

4. Terms of Service: Your rights and obligations when using Markifact

Opt-Out Options

Our service relies on data sharing to function properly. Please note:

1. Service Requirements: Data sharing with third-party tools is essential for Markifact's core functionality

2. Limited Opt-Out: You cannot selectively opt-out of data sharing while maintaining service access

3. Account Closure: If you wish to stop data sharing completely, you will need to discontinue using Markifact

4. Data Deletion: Upon service discontinuation, you can request deletion of your data according to our retention policies

Service Agreement

By using Markifact, you acknowledge and agree that:

1. Explicit Consent: Your use of our service indicates explicit consent to our data processing practices

2. Policy Acceptance: You have read and agree to our privacy policy and terms of service

3. Informed Decision: You understand how your data will be used and shared

If you do not agree with this policy, please refrain from signing up and using Markifact.

If you have questions about our consent process or data handling practices, please contact our support team before creating an account.

Information Sharing and Disclosure

We may share your information with third parties in specific circumstances to operate our service securely and effectively:

1. Service Providers: We work with trusted third-party service providers to operate Markifact. These include cloud infrastructure providers for hosting, payment processors for subscriptions, analytics services for platform improvements, and email providers for communications. All providers are contractually obligated to protect your information and can only use it to provide services to us.

2. AI Data Sharing: When you use AI features in your workflows, selected data is shared with our AI service providers (OpenAI, Google, Anthropic) to process your requests. This sharing is limited to data needed for workflow execution and is governed by our agreements with AI providers. All AI data sharing is optional and controlled by your workflow settings.

3. Compliance with Laws: We may share information when required by law. This includes responding to legal requests from law enforcement, complying with court orders or subpoenas, protecting against fraudulent or illegal activity, and meeting regulatory requirements.

4. Business Transfers: If Markifact is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or uses of your information.

5. Your Consent: We will share your information with third parties when you have given us explicit consent to do so. You can revoke this consent at any time through your account settings.

We ensure all information sharing follows applicable data protection laws and industry best practices. You will be notified of any material changes to our sharing practices through updates to this privacy policy.

Tracking Technologies

We and our partners use various tracking technologies to enhance your experience on our platform and improve our services:

1. Cookies: We use cookies to keep you logged into your account securely, remember your preferences and settings, understand how you interact with our platform, analyze the performance of our marketing campaigns, and enable certain features of our service.

2. Google Analytics: We use Google Analytics across markifact.com to collect information about user interactions, identify returning visits, gather location and device data, track engagement signals, and measure site performance. You can opt out of Google Analytics tracking using Google's Analytics Opt-out Browser Add-on.

3. Log Files: Our servers automatically collect certain information including IP addresses, browser types, Internet Service Provider (ISP), timestamps, page references/exit pages, and number of clicks. This data helps us maintain service security and improve platform performance.

4. Local Storage: We use local storage and similar technologies to improve load times, store workflow configurations, maintain your preferences, enable offline functionality, and cache certain content for better performance.

5. Pixels and Beacons: We may use these technologies to track email engagement, measure marketing campaign effectiveness, analyze user behavior patterns, and optimize our content delivery to provide better service.

You can manage your tracking preferences through your browser settings, our platform settings, third-party opt-out tools, or your account preferences.

Please note that blocking some types of tracking technologies may impact your experience and the availability of certain features on our platform. We regularly review and update our tracking practices to ensure compliance with industry standards and privacy regulations.

Your Privacy Controls and Data Security

Your Choices

You have control over your account information and communications preferences:

1. Account Management: Access and update your account information directly through your Markifact dashboard.

2. Communication Preferences: Manage your email preferences easily by:

• Adjusting notification settings in your account
• Unsubscribing from promotional emails using the link provided in each email
• Updating your communication preferences in your profile settings

Data Retention

Markifact maintains clear data retention policies to protect your privacy:

1. General Data: We retain information only as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Once data is no longer needed, it is either securely deleted or de-identified.

2. Workflow History: Your workflow execution history is retained according to your subscription plan (3-30 days).

3. Account Data: Basic account information is retained while your account is active. Upon account deletion, we remove all associated data according to our deletion schedule.

Security Measures

We implement industry-standard security measures to protect your data:

1. Data Protection: Your information is protected using advanced encryption and security protocols during transmission and storage.

2. Infrastructure Security: We employ multiple layers of security controls to prevent unauthorized access, use, disclosure, and destruction of data.

3. Regular Audits: Our security measures are regularly reviewed and updated to maintain the highest standards of protection.

While we implement comprehensive security measures, please note that no method of internet transmission or electronic storage is 100% secure.

Privacy Policy Updates

We may update this Privacy Policy from time to time. If we make any material changes, we will notify you by email or by posting a notice on our website prior to the change becoming effective.

Contact Us

In order to receive further information regarding use of the Site, please contact us at: contact@markifact.com.